About the Project


Florencia Martinez will dedì­cate a series of works created on an old accountant’s ledger from the fifties, randomly discovered by the artist, to the Phoresta Onlus cause.

Enrico Pantani, in 2014 dedì­cates a series of 20 works to the Phoresta Onlus cause.
He is the second artist to join the initiative, after the argentine Florencia Martinez, and he is the protagonist of Or not 7.

PHORESTA Onlus is a non-profit and non-governmental founded by Italian professionals with the aims of promoting the management and sustainable conservation of forest resources and planning activities of reforestation, in cooperation with local communities who benefit in the long-term as a result.

Phoresta’s objectives are: to organise and manage reforestation, forestry and conservation projects,; to promote environmental education oriented towards sustainable development, with particular emphasis on problems related to climate change and greenhouse gas emissions.

Phoresta also works in the area of contemporary art, supporting and promoting artì­stic and creative initiatives in order to deepen the relationship between man and his environment, habitat and ecosystem.
Artists in particular, who express themselves through external installations, creating forms referring to so-called land art, eco art and recycled art, whose projects are manifestations of wishes and aspirations of contributing and supporting nature and not of deprivation or impoverishment in a purely anthropocentric viewpoint.
And now for the collaboration with arsprima.

For the associates and donors of Phoresta, arsprima has involved artists who share its mission and philosophy, getting them to create works of art specific to the cause.

The first artist to join the initiative is Florencia Martinez.
Born in Buenos Aires in 1962. From 1990 she has lived and worked in Milan. A peculiarity of her work consists of flowing avantguard techniques such as digital screen prints together with embroidery and oil painting. Her themes range from domestic violence to infancy, in the last few years concentrating on the stereotypical use of the female body in advertising, using poetry as her structural support.
Among the various projects , one that stands out is the recent participation in the latest Biennial of Venice; the performance “smiling and crying” in the Cento gallery of Modern Art and Palazzo Durini in Milan, curated by Vittorio Sgarbi.
With arsprima she has created the personal show “Sotto il bosco di latte” (“Under Milk Wood”) dedicated to the eponymous work of Dylan Thomas.


Categories :