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4. How was arsprima created

For Cristina collecting was a family passion.
So she has always had close contacts with this world.
Her first step was to sponsor young artists, help them to make their name and enter the market.
Then, she drew up a strategy that today she leads.
She continues her search for young artists of value but who are not yet recognised by the market.
This takes place in an association that deals with, as we have already said, in art in the widest sense.
The choice of artists to follow happens exclusively with criteria of the value of the work itself, regardless of the market price.
It is a choice made with the head, not with the wallet.
There is a soul that chooses.
Often this approach is rewarded by the market.
Because, in the end, the quality is seen.

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